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It’s impossible to view Arlene Bogna’s “Safari Americana” photographs and not sink into a nostalgic reverie. Her color saturated images of hulking man-made bovines standing like dumb, complacent sentinels in dark R.V. parks or empty dirt lots bring with them a strong whiff of this country’s historic car culture. It’s Route 66, roadside-stands selling local produce and small Western towns with a home grown sense of humorous advertising moxie that her photo safari casts as its exotic locales. She asks us to consider what it is in human nature, or the American psyche, that makes us delight in the sight of painted, three dimensional animals perched atop sign poles or hawking honey from flat bed trucks. Often it is just the familiarity of a sight pulled up from the nation’s fast vanishing roadway past that we think about.
A social anthropologist might want to speculate about why it is that humans craft effigies of animals. Or why Americans, with their agrarian roots and cowboy self-image, might make mental note of some location marked by a bucking horse or metal cow. But for most of us Bogna’s photographic journey, with its lurid colors and cinematic camera effects, feels more like a nostalgic road trip in search of some iconic, small-town past.
“Honey” is a 36” square C print of a bulky, wide-eyed brown and white metal steer standing on a low trailer in the dirt parking lot at a small, out of the way gas station. Like a backdrop from a ‘50s movie that wordlessly gives us a sense of a story’s place, the elongated, painted cow exudes an aura of American whimsy and private enterprise that endures amid tough conditions. An American flag droops against a barren landscape of dry hills. A hand lettered sign leaning against the steer’s chest incongruously touts fresh, pure, honey. But the beast’s true nature as a rolling barbeque is betrayed by the smoke stack peeking out from its rounded shoulders and the two large, hinged doors along its painted flank. The sharp, over processed color lends the scene a bitter edge of dry desert air. It’s a sight from a time and a town we might have passed on our way to the city. The animal is an emblem of a kind of unremitting human persistence and reinvention in a small struggle to survive and be noticed.
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Arlene Bogna, “Bronco,” 2008,
digital type c-print, 36” x 36”.

Arlene Bogna, “Jamboree,” 2008,
digital type c-print, 29” x 20”.

Arlene Bogna, “Pornography,”
2008, c-print, 19” x 19”.

Arlene Bogna, “Honey,” 2008,
digital type c-print, 36” x 36".
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