JAN BAUM GALLERY
20th ANNIVERSARY PROFILE
by John O'Brien
Celebrating the twentieth anniversary of her gallery and reflecting on
twenty-plus years of dealing in, studying and collecting fine arts, Jan
Baum remains optimistic about the strength of contemporary art in Los Angeles
and even about the market that exists for that art.
At the origin of her interest in "vanguard art," as she describes
it, was a lengthy stay at LACMA during the early seventies as a member of
the docent program. As a docent she was first initiated into the flow of
exciting ideas, images and objects that constituted the advent of West Coast
Modernism. She recalls in detail the exhibition which catalyzed her nascent
art sensibility: it was Maurice Tuckman's Sculpture of the 60's. This initiation
into the recent history of modern art led her to an even greater desire
to work with the vanguard of art being produced in L.A. So in 1975, when
the Art Museum Council asked her to be responsible for the selection of
work for the art rental gallery, she made use of the opportunity and challenge
to visit an enormous quantity of local artists' studios. Over the next two
years, she explored the contours of the vanguard firsthand and made her
map of the contemporary art world.
Although she and her husband Richard had already begun collecting art
themselves, Baum hadn't thought about dealing in it until a friend, Iris
Silverman, approached her in 1977. Silverman was already dealing successfully
in tribal arts from Africa and Indonesia. She proposed that Baum open a
contemporary art gallery with her and use the revenue from her established
trade to offset the potential risks and start-up costs. On March 15th, 1977
in an old dress shop between the then galleries of James Corcoran and Nicholas
Wilder, the J. Baum and I. Silverman (later, simply Baum and Silverman)
Gallery opened.
It was a source of great pleasure and excitement for both women, who
could share their respective artistic expertise and business acumen. The
art scene itself was burgeoning and there was novel work being generated.
Among the early exhibitions, there were artists like Betty Saar, Chris Burden,
Peter Plagens and Claude Kent.
The list is long and fascinating to review over the 20-year time span;
to see who went on, in what ways they continued their work as artists, and
with whom. This kind of roll call is the most common one to perform when
viewing a gallery's history. However, also interwoven are tales of unpredictably
fortuitous coincidence; like that of Alison Saar, who worked as the gallery
receptionist for the four years in which she was finishing her MFA degree
at Otis, only to become one of the gallery's most renowned successes. And
there were also the sad events, most notably the passing away of Iris Silverman
in 1980.
The scene changed, the locations changed (the renamed Jan Baum Gallery
opened at its current location on La Brea in 1981) and even the vanguard
changed. All of this required adaptability and tenacity in order to keep
going. Twenty years of activity in a field where influencing people's taste
and predicting their passions is the only way to keep going is a good yardstick
of Baum's unabated enthusiasm and commitment to converting viewers into
collectors by turning "their interest into an uncontrollable passion."
Her view and belief that this twenty-year period has been an upward trajectory
marked only by occasional pauses undoubtedly fuels her attitude. A remarkable
will also has something to do with it.
Among the artists long associated with Jan Baum, and whom continue to
be featured in their own exhibitions there, are Jim DeFrance, Roberto Gil
de Montes, Madden Harkness, Steve Heino, Bruce Houston, Selma Moskowitz,
Trevor Norris, Peter Plagens, Mel Rubin, Ernest Silva and Takako Yamaguchi.
Baum's 20th anniversary show, Remembrance of Exhibitions Past, celebrates
the history of these current and past artists with a selection of one or
two new works by each. |

Betye Saar, "Spirit Catcher,"
mixed media assemblage,
45 x 18 x 18", 1976-77.

Claude Kent, "Untitled",
oil on wood, 11 1/2 x 8 1/2", 1977.

Takako Yamaguchi, "A Suivre #10," oil/bronze
leaf on paper, 1983.

Alison Saar, "The Prize Fight", tin/wire/acrylic/enamel,
8 1/2 x 8 1/2 x 1/2", 1981.

Jim deFrance, "Callistus",
acrylic on birch and mahogany,
72 x 108", 1986
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