FOR IMMEDIATE RELEASE
Gordy Grundy is the Messenger
An ONLINE exhibition: Through February, 2009
3830 Main St., Culver City, CA 90232
Contact, Erin Kermanikian
(310) 838-0609, fax (310) 838-0610
Web site, http://western-project.com
This link will take you to the first three online events! A groundbreaking phenomenon!
Come to Jason Adkins opening of YOU HAD IT COMING at Western Project on October 11, 5-8pm and receive a free FORTUNA RISING poster! Meet the artist!
Western Project is proud to present Fortuna Rising, an epic multi-media experience by American artist Gordy Grundy. Over the next twenty-one weeks, Grundy will introduce meditations of philosophy with a new ‘event’ every week through February 28, 2009. Fortuna Rising establishes several groundbreaking art world precedents.
Populist in nature, Fortuna Rising extends itself beyond the limits of the gallery and museum complex with a show designed for Internet exhibition, a first in the art world.
The show will embrace issues of value as it gives away limited edition art prints, objects and ephemera. Breaking down the exclusionary and elitist walls of the gallery and museum, Fortuna Rising brings art and idea directly to the people, into their homes and into their computers.
A graduate of the University of Southern California, Grundy continues his exploration of philosophy through Phenomenology and pop culture. The show will debut video, distribute fine art prints and define morality with humor, insight and showmanship.
Online or in the gallery, Fortuna Rising utilizes art, video, performance and literature to tackle the issues of the ages: What is the meaning of life? Why are we here?
Iconic with word and image, Grundy declares, “Laughter Oxygenates The Soul.” A cowboy bandito blasts his way into our consciousness firing daisies, not bullets. “All Wheat, No Chaff” declares the Fortunate and minimalistic aesthetic. A bloodied and embroidered silk handkerchief compares religious wars to a bar fight. Fashion becomes religion with the declaration "Religious affiliation is no more important than the label in your collar."
The Fellowship of Fortuna, presenting itself as an institution, aims to serve as a plainspoken touchstone, a survival guide for our increasingly complex culture. It presents the value found in art and creation as a lifestyle. Acting as destroyer and redeemer, joker and sage, Fortuna meditates on the dangers of institutional thought, the hypocrisies of humanity and the strength of nature’s life force.
Grundy utilizes classical and contemporary mediums and skills: a hand-rubbed etching, a well-placed word or a watercolor stand alongside computer coding, video editing and guerrilla street work.
Several years in the making, Fortuna has created a series of technical demands that the artist could not afford. Website construction needed to be coded. Apparel demanded a designer. Filmmaking required cameramen, sound recorders and editors. Remarkably, Grundy learned those skills and generated the product himself.
The work of Gordy Grundy takes a unique place in the contemporary art world. Best known for his literary work as an arts columnist, Grundy brings a new perspective on pop art and culture. Uniquely American, it offers the cheek of the street artist, the bombast of the action painter and the wit of a word.
The exhibition is at: http://www.western-project.com, and check the website for updated listings of new events every week. For further information, contact the gallery at email@example.com or 310-838-0609.
“Life is a rough piece of business.” --- Gordy Grundy
“Humanity has not evolved much in the last three thousand years. Fortuna is one dance step forward.” --- Gordy Grundy