CLASS: C at Laguna Art Museum presents
Matt Driggs and Joel Heflin’s halfpipe
July 1-5, 2004

Laguna Art Museum
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Matt Driggs and Joel Heflin, halfpipe, 2004, site-specific installation on Class:C mobile gallery.

(Laguna Beach, CA -- June 7, 2004) CLASS: C at Laguna Art Museum presents Matt Driggs and Joel Heflin’s halfpipe, an installation in the Museum’s lobby. The exhibition opens the evening of July 1 during Laguna Beach’s First Thursday Artwalk, and closes on Monday, July 5. The CLASS: C curatorial project seeks to blur the lines between the high and low as well as the private and public spheres and is the first in a series of Sites Projects to utilize and activate non-exhibition sites in the Museum.

CLASS: C is a mobile gallery that has been presenting an ongoing series of contextually specific exhibitions for the several years. Housed in the shell of an ’85 Chevy van, now with a fully customized interior, it once served as curator-artist Ruben Ochoa’s family’s tortilla delivery van, Matt Driggs and Joel Heflin’s halfpipe their family business. halfpipe, the project by the Los Angeles-based artists Matt Driggs and Joel Heflin, consists of two arched halves and a flat bottom was developed and adapted into skateboarding as a direct influence from surfing. Originally looking for terrain that utilized surfing techniques, skaters discovered embankments, empty pools, and large irrigation pipes. When such terrain was unavailable the design of the halfpipe as a substitute eventually became a largely dominant symbol of the subculture’s aesthetic values and style. The halfpipe will be constructed to fit CLASS: C’s proportions. halfpipe has the dual capability of a non-functional sculpture and a functioning work of art. Support for CLASS:C has been provided by the Laguna Craft Guild and Jacques Garnier. Organized by Laguna Art Museum chief curator, Tyler Stallings.


Artist and former partner at Edward Giardina Contemporary Art and Curator at Raid Projects, Matt Driggs currently works at the University of Southern California Fisher Gallery. Driggs, BFA Cal State Fullerton, lives and works in Los Angeles. His current work investigates assumptions and displacement of cultural influences. Most recently, Driggs had a solo show at Lucky Tackle in the Bay Area.

Joel Heflin, former partner of Edward Giardina Contemporary Art and Raid Projects, has been working as an artist in Southern California for the past eight years. His recent exhibitions include the Cranbrook Museum (2003), Art Chicago (2003) and Sundance Film Festival (2004). Joel Heflin’s current work explores the longevity and veracity of objects when addressed and altered as paintings. Joel Heflin is continuing graduate studies in Vancouver, BC.

Ruben Ochoa’s practice derives from the spaces he navigates through, from a past in street vending to now working behind a desk and commuting from city to city over the freeways of Southern California. Ochoa’s work has been exhibited within the Los Angeles, San Diego and Orange County area and most recently at the Heard Museum in Phoenix, Arizona. He received his MFA from University of California Irvine. He will be included in the Orange County Museum of Art’s 2004 California Biennial.


Following on the heels of Los Angeles-based artist Ruben Ochoa’s curatorial project, CLASS:C, he will present his own work, in collaboration with Marco Rios, from August 1 to October 3, 2004. Their sculptural project, Rigor Mortis, conflate coffins with custom-cars. The work is inspired by the feeling that the car is more control of the person, rather than the other way around. They realized that they more often sit in a driving position than they do in a prone, sleeping position. They asked themselves, "What if I died frozen in the driving position, and if so, what would the coffin look like?" Support for the project has been provided by the Laguna Craft Guild and Jacques Garnier. Organized by Laguna Art Museum chief curator, Tyler Stallings.

Concurrent Exhibition

100 Artists See God, August 1 -October 3, 2004
With a mix of irreverence and sincerity, artists John Baldessari and Meg Cranston are tackling nothing less than the question of God in this exhibition.


Continuing the tradition of the oldest cultural institution in Orange County (the Laguna Beach Art Association, founded 85 years ago in 1918), Laguna Art Museum’s permanent collections and exhibitions feature historical, contemporary, and pop-culture-oriented American art, with emphasis on the art of California.

Laguna Art Museum is located at 307 Cliff Drive in Laguna Beach. The Museum is open daily, including Monday holidays, from 11:00 a.m. to 5:00 p.m. and is free to the public from 5 p.m. - 9 p.m. the first Thursday of every month. For more information on the Museum, please call between 9 a.m. – 5 p.m. at 949.494.8971, extension 0 or visit the Museum’s website at <>.


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