FOR IMMEDIATE RELEASE



Gallery Row Unveiling Ceremony
Open To The Public In Downtown Los Angeles On May 15, 2004 starting at 1pm

Biddy Mason Park
333 S. Spring St., Los Angeles, CA 90013
Contact: Kimba Rogers
213-380-5969
Web site, <http://www.galleryrow.org>

LOS ANGELES, CA - Gallery Row invites the public to attend its official Unveiling Ceremony to be held at 1:00 PM on May 15, 2004 at Biddy Mason Park inside the Broadway Spring Center Courtyard (333 S. Spring Street, LA, CA 90013) in Downtown Los Angeles. Following the Unveiling, visitors are encouraged to take a self-guided tour of Gallery Row. Maps with event information will be available and the public is encouraged to explore the district until well in to the late evening. Details are available at <http://www.galleryrow.org>.

At select locations along the route, the Gallery Row Windows Display Project will showcase installation art by Los Angeles contemporary artists. Every art gallery along Gallery Row will be open to the public and special exhibitions will be mounted for the day only. Participating Galleries and Organizations include Inshallah Gallery, Groop, Bank, Modern Art Downtown, Gallery 727, and Reaching to Embrace the Arts (RtEA). Strange Company also presents the first annual "Gallery Row Readings," a free day of play readings by Story is the Thing Productions and Lodestone Theatre Ensemble at the Los Angeles Theatre Center (514 S. Spring Street, LA, CA 90013) from 3:00-10:00 PM. Dangerous Curve will present performance artists at select locations on the streets along Gallery Row throughout the day.

Discounted parking (with validation) is available at the Broadway Spring Center at 333 S. Spring Street, as well as metered street parking. Visitors are also encouraged to arrive by Metro Rail and bus; as Gallery Row is 2 blocks from either the Civic Center or Pershing Square Red Line Stations.

Gallery Row is located in the center of the architecturally significant section of Los Angeles's historic downtown, which is currently at the beginning of a vibrant revitalization. With the Financial District, Disney Hall, and MOCA on Grand Avenue to the west, Little Tokyo to the east, and Staples Center to the south, Gallery Row is well positioned to become a hub of cultural activity.

Gallery Row is an Ad Hoc Committee of the Arts, Aesthetics, and Culture (AAC) Committee under the Downtown Los Angeles Neighborhood Council (DLANC). The Downtown Los Angeles Neighborhood Council is an official body certified by the City of Los Angeles to advise the city on issues affecting the residents, workers, and all other stakeholders of the city.

On July 29, 2003, the Los Angeles City Council designated the area along Main and Spring Streets between 2nd and 9th Streets in Downtown Los Angeles as "Gallery Row." Street signs have been permanently installed along the perimeter of the designated area to identify Los Angeles's latest creative district.



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