FOR IMMEDIATE RELEASE
BIRTH OF A CULTURE: 60's & 70's Surf Photography by LeRoy Grannis
Extended through April 30, 2005
LeRoy Grannis, Duke Kahanamoku Invitational Finalists, 1968/2005, c-print, 36 x 36 inches.
MB FINE ART
612 North Almont Dr., West Hollywood, CA 90069
Contact, Shannon Richardson
Tel, 310.550.0050, fax, 310.550.0605
Web site, <http://www.mbfala.com>
Gallery Hours: Tuesday Saturday 10am to 5pm, and by appointment
A portfolio of Grannis' work may be viewed on the gallery's website at:
The exhibition "Birth of a Culture: 60's & 70's Surf Photography by LeRoy Grannis" at MB Fine Art Los Angeles has been extended beyond its original schedule and will now run through April 30. The extended exhibition dates are in response to the show's continuing success and increasing demand, spurred on by a March 10, two-page story in the Los Angeles Times calendar section. If you still have not had a chance to see the exhibit, please come see what the LA Times called " . . . an invigorating depiction of the sport. . . . full of saturated color and living history," and Steve Pezman, owner & editor of The Surfer's Journal, described as "the finest presentation of surf photography I've ever seen." The show opened as the reception for LACMA Muse's 11th Annual Art Walk on Saturday, February 26 to a sold-out show of over 1,000 people.
Birth of a Culture: 60’s & 70’s Surf Photography by LeRoy Grannis is the first exhibition of large-scale, limited edition prints by legendary surf photographer LeRoy Grannis. Featuring over thirty works focusing on what many consider to be the golden era of surfingthe Sixties and SeventiesGrannis’ artistry captures the purity, soul and lifestyle of a seminal moment in American cultural history.
Before there were short V-bottoms or the X Games, and long before autofocus cameras, motor drives or fast film, there was a man with an East German 35mm single lens reflex camera and a passion for surfing. And as in any good love story, he possessed the talent to combine the two as well. This man was Leroy Grannis. Schooled by California’s first surf photographer “Doc” Ball, Grannis would soon be hailed as one of the only photographers to capture the true essence of the surf culture that spread up and down the California coastand the worldbeginning in the 1960s. According to Brad Barrett, editor of Photo: Grannis, “Granny” differentiated himself from the other surf photographers of his day by using a very slow, fine-grain, low contrast film that he pushed up to the speed the others used. This enabled Grannis “a texture about them that was somehow palpable, even in published form.”
This is not an exhibition of photography showcasing Kelly Slater surfing an 8-point right-hander, nor is it about hi-speed, hi-tech cameras. This is about the Sixties and Seventies. This is about the birth of a generation spurred on by the surf-film Gidget and the Beach Boys who created an entirely new youth subculture centered around the surfing lifestyle. Whether shooting surf-god (and surfing buddy) Greg Noll riding big waves in Waimea or a San Onofre parking lot filled with long boards, VW buses and surfer girls, Grannis’ work nostalgically embraces both the lost elegance of the sport as well as the idealization of this uniquely California lifestyle. Grannis’ poignant images record the decades’ surfing spirit and evoke a sense of timeless grace that greatly contrasts to the modern-day “extreme sport” notion of surfing.
A surfer himself, Leroy Grannis was born in Hermosa Beach, California in 1917 and began shooting surf-culture images on 22nd Street in Hermosa in 1960 as a hobby at the suggestion of a family doctor. His work immediately appeared in the important surf culture magazines of the time including Surfer, Reef and Surfing Illustrated. He quickly became one of the sport’s most important documentarians, voted into the International Surfing Hall of Fame as the number one lensman in 1966, awarded SIMA’s Lifetime Achievement Award in 2002 for his legendary surf photography and most recently, his stills were featured in Stacy Peralta's 2004 documentary Riding Giants, as well as featured on the cover and within Taschen’s Surfing: Vintage Surfing Graphics. The artist, now well into his 80s, continues working from his home near San Diego.
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About MB Fine Art Los Angeles
MB Fine Art specializes in 20th century American art and contemporary art. The gallery opened its Los Angeles location in Summer 2004 and is committed to exhibiting original works by modern masters as well as contemporary and emerging artists.
Images and Media Information
A selection of high-resolution images and further information is available by contacting Shannon Richardson at 310 550-0050 or via email at <email@example.com>.
 Barrett, Brad, Ed. Photo: Grannis: Surfing’s Golden Age 1960-1969. The Surfer’s Journal, San Clemente, 1998.